Top 10 Ways to Build a Successful B2B PPC Strategy

Top 10 Ways to Build a Successful B2B PPC Strategy

PPC Company a successful B2B PPC strategy requires careful attention to detail, excellent problem-solving skills, and an understanding of the entire process from start to finish. With so many moving parts and challenges, you can’t afford to miss even one important part of the puzzle. Luckily, we’ve got some advice on how to build a successful B2B PPC strategy that will help you catch all the pieces before they fall into place! Here are our top 10 tips!

1) What is PPC?

Pay-per-click (PPC) advertising is one of two primary ways to pay for advertising on Google, Bing, Yahoo and other search engines. The other way is through cost per impression or cost per thousand impressions (CPM). CPC ads are placed next to relevant searches made by real people. CPM ads are shown throughout a website based on how many times a page has been viewed. This results in potential advertisers showing up for any keyword that is related to their business in any way. Although CPM advertising is more affordable for small businesses, it may not be as beneficial as CPC because there are no guarantees that your ad will appear next to your competitor’s ad when someone searches.

2) AdWords Alternatives

If you’re looking for an effective, cost-efficient way to reach your target audience online, then pay-per-click advertising might be just what you need. But like any form of paid marketing, it can be difficult for businesses new to AdWords (or similar platforms) to make sense of all that information. If you’re looking for alternatives to AdWords, here are 10 tips on how you can build a successful B2B PPC strategy: #1 -Know Your Target Audience It sounds obvious, but in order for any digital marketing campaign or strategy to work effectively, businesses must know exactly who they’re trying to reach.

3) Budget Allocation

The initial budget you allocate will make or break your campaign, so don’t skimp. It’s recommended that you set aside 20% of your total monthly marketing budget. Do not spend more than 25% on PPC; Google and other search engines frown upon over-spending. In fact, they might even penalize you for it. If you can’t afford $200 per month in PPC, then wait until you can—it’ll be worth it in the long run.

4) Ad Scheduling

There are two ways of handling your ads: manual and automated. The manual method is simple—you set up your daily budget, target keywords and create ads manually as they’re needed. This is great for small businesses that have just begun advertising with Google AdWords, or when you have one campaign with very simple objectives—such as, boosting brand awareness for a new product. However, most business owners will find it more effective to use an automated bidding strategy (or schedule). A well-crafted schedule allows you to set basic rules about how much you’re willing to pay per click and lets Google manage bids on your behalf based on competitor activity and historical performance data.

5) Improving Quality Score

Pay-per-click (PPC) ads can be extremely effective in connecting your company with new customers, but only if you know how to run them effectively. If you’re spending valuable ad dollars on keywords that don’t convert into sales, it’s probably time for an improvement. One key metric to consider is your Quality Score; when combined with ad copy and landing page optimization, higher Quality Scores can lead to more clicks and conversions for less money. you can improve your Quality Score—which should help improve ROI as well.

6) Targeting Options

Pay per click campaigns are designed to be highly targeted. If you sell wedding gowns, targeting search terms like bridal dress or wedding gown is likely to net better results than dress. Pay-per-click advertisers can also target by device (cell phone or tablet), location (zip code) and audience type (like people who have already visited your website). This makes pay-per-click campaigns great for small businesses because you can ensure that you’re reaching potential customers who are most likely to convert.

7) Create Quality Ads

One of your main goals when creating paid ads is to get people who are interested in what you have to offer. Having high-quality, relevant ads is an important part of converting these leads into paying customers. Focus on phrases that clearly define what your business does. It’s easy for paid ads in search engines and social media sites to be mistaken for something else—for example, if you run a pest control company and target people searching for pest control using broad terms like exterminator or termite control, it’s likely they aren’t looking for someone like you, but rather exterminators or termite companies.

8) Optimize Landing Pages

Once you’ve identified your target audience, it’s time to optimize your landing pages. It is important that each landing page is tailored for specific keywords, and contain a call-to-action that appeals directly to visitors.

9) Negative Keyword List

When managing your PPC accounts, remember to keep an eye on your negative keyword list. In some cases, it can be tempting to throw in every possible term you can think of that might relate to your products or services; however, there’s a chance that including terms beyond those pertaining directly to your business will cause you spend money without generating any results. It’s better for you and for your bottom line if you limit your campaigns accordingly and steer clear of any extraneous words.

10) Google Analytics Setup

Properly tracking your AdWords data is crucial to any successful PPC campaign. It’s important you set up Google Analytics, your conversion tags and integrate with Google Webmaster Tools as soon as possible so you can get a handle on how well (or poorly) your campaigns are doing. While building out these reports might take some time at first, it will be worth it in terms of collecting actionable insights for each of your campaigns. These insights can help make or break future successes.

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