For many entrepreneurs, the digital transformation of their business in early 2020 was part of their long “To-Do list”. It was something important, but didn’t seem to need more attention than other day-to-day emergencies…
Covid mandatory accelerator of Digital Transformation
With the impact of COVID-19 in early 2020, managers in all types of industries have been forced to focus their work on revising business strategies, to overcome the challenges that the crisis has brought about and therefore promote digital transformation. .
From that point on, digital transformation was no longer an option and became an essential need for the business to continue operating.
Many companies quickly began to vary their strategies, they began to hold consultations and meetings online, traditional sales companies (such as gyms or stores) launched services in the platform format of apps, so consumers can easily access and connect to the business from their homes.
Offering telecommuting facilities to their employees and automating processes with smart systems were also other key points on the agenda of the guidelines. At that time, the importance of facilitating remote work for professionals was perceived as well as the streamlining of tasks with systems that would allow processes to be completed without the explicit intervention of a human.
There’s no turning back
Even after we are done with controlling the pandemic, working from home and social distancing will create changes in how we interact with each other and how we do business in the future.
For this reason, Digital Transformation becomes crucial for business survival. Companies will have to respond to customer demands and offer the services required by users.
The resilience of companies, subject to their effectiveness in adopting new technologies, training their employees and becoming a differentiating service for their customers, will be fundamental in determining their success in the years to come.
Where to digitize the company to meet the challenge of Digital Transformation?
Successful digital transformation requires a framework that guides the business through the evolution process. For this it is essential:
- Identify the objectives of the company’s Digital Transformation.
- Design a digital transformation strategy.
- Decide on the technologies that will be used in the process.
- Designate a leader within the organization for technology adoption.
- Train professionals to embrace technology and digital literacy.
What technologies are trending in digital transformation?
Here, we are going to discuss some of the technologies that can help in the essential tasks of your business, to succeed in digital transformation.
Certain actions that are repeated regularly in the work chain of companies can be optimized through automation.
With the help of conversational assistants and intelligent chatbots, your business will be able to give interrupted responses around the clock, to respond to user requests. This is really important for entities that intend to continue to operate remotely and maintain a safe distance.
For example, banks can use conversational assistants so that their customers find answers to the most frequently asked questions and when the customer asks for them.
In turn, a smart chatbot is of great importance for companies that need to offer support to their employees while working from home. The system will offer support to the professional, thus improving the customer experience.
Omnichannel platforms are used by companies to design individualized experiences for customers, using different communication channels. Thus, omnichannel will place the user at the center of the company’s Digital Transformation.
Monitoring and tracking consumer reviews on social media will be necessary to evaluate new marketing strategies and ensure customer service is performed successfully.
Launching your company’s digital transformation processes is already a mandatory requirement for business survival. Your customers expect your business to be able to meet the challenges that COVID-19 has imposed on our society. To do this, it will be necessary to embrace technological change both at the management level and in the mindset of your employees.
As a service provider, the agency’s mission is to support and guide your company in the configuration of solutions adapted to your objectives.
In addition, we are responsible for ensuring the implementation, monitoring and security of the solutions provided.