If you’re running a business, you know how important it is to get the most return on investment (ROI) out of your marketing spend. But how do you know if your brand identity has truly captured the attention of your target audience? If your marketing collateral, such as a branded pre-roll pack, has been designed to “interrupt” the consumer journey and deliver immediate brand reinforcement – you know.
One way is to consider your pre roll packaging box — an area where many brands are prone to making mistakes. We’ve put together some tips for you in this article.
What is a pre-roll?
A pre-roll is the first element of content your customer will see before they indulge in your brand’s message. It can be online, on social media or even be a TV commercial. The aim of a pre-roll is to build awareness, educate and win new customers for your product offering before it gets down to the “good stuff.”
Pre-roll packaging should support this main purpose by reinforcing key messaging on packs that are likely to be viewed on-shelf prior to purchase — not usually through choice but because they were grabbed impulsively from a shelf or display stand.
What makes good e-roll Packaging?
The best pre-packaged media will:
• Provide information/entertainment (depending on format )
• Be short and snappy: long-winded pre-rolls will reduce the chance of people watching till the end.
• Match the tone and style of your brand voice; if done well, this can be a great opportunity to enhance or build on any key brand messaging.
• Be highly visible (of course).
How should e-roll Packaging look like?
Pre-rolls need to clearly communicate both the nature and destination site to which they lead — to ensure these are featured correctly in your design. This is particularly important for video, where your brand message and website URL could be displayed across key cast members’ clothing or in an opening scene or through other branded imagery: viewers may get one chance to click play and wouldn’t want to miss such an important message as a result.
• Ensure that pre-rolls are tightly integrated into the user journey and don’t just appear out of nowhere — sometimes users may click away from a video very quickly or lose interest if they see too many adverts, for example, so ensuring this seamless slot in is key.
How much time should e-roll Packaging take?
That will vary — we recommend ranging between five and 30 seconds maximum. If the content takes longer than this to engage with viewers, you risk them losing interest and closing the window anyway; however, no viewer wants to be assaulted by advertising either, so striking the right balance is key here.
What can formats / platforms e-roll Packaging be used on?
e-roll Packaging is available for desktop, mobile and tablet environments. The technology works with all major browsers that support HTML5 technology (Chrome, Safari, Firefox) across OS platforms that support Flash (Windows 7+, OS X 10.7+, Linux). For more information, please refer to our FAQ section.
How does e-roll Packaging work?
The video adverts are designed to slot seamlessly into the content playing before it. Each advert appears at the end of this pre-video content, which can be anything from scrolling text or animated graphics through to an actual video itself — so viewers are not being stopped in their tracks here unless they choose to click away.
How can you get the most ROI from your pre-roll packaging?
Increase your brand awareness with short 5-second video advertisements for smaller yet popular audiences. Simply upload a video and add the HTML5 tag to your web page.
This article is in no way encouraging viewers to actually click on these ads — we do not endorse or recommend clicking on any type of advertising. The 100% user-initiated nature of the rollback portal means that all clicks in these “pre-roll” adverts are completely optional, and users can simply ignore them if they wish.
Rollback is an advanced service that offers you huge opportunities! With our platform, you can easily place your video links into different websites & blogs across the world, as well as make money from views and sharing.
What are the three key elements of an effective premium packaging design?
Premium packaging design is all about enticing the consumer, whether it be through an arresting slogan or splash of color. It needs to make the product stand out from its competitors while still maintaining quality and visual appeal.
What are some ways to improve the customer’s experience at a restaurant?
The five aspects that are key in delivering a great dining experience are menu variety, value for money, presentation of food, service delivery, and atmosphere. If you can get this right, then you’re already well on your way to impressing your diners!
What do companies have to consider when designing their warehouse space layout?
When creating a new warehouse, there are certain things you need to keep in mind – worker safety & comfort being top priority among them. The warehouse must be designed to provide a clear, spacious area in which employees can easily navigate and work without fear of risk or injury. Also important is an efficient material flow system. If you don’t plan ahead for this basic necessity, your company could find itself losing out on profits due to misplaced or lost inventory!
In the design industry, there are always new concepts being brought up. What examples from daily life would you like to see adapted into a 3D concept?
Firstly, I’m going to have to go off-topic a little here and say that I’d love it if Game of Thrones was made into an actual VR experience! I think it would be amazing to actually feel like you’re standing in the frozen wastes of Wildling territory on the other side of The Wall. On topic, I think that the idea of having to search for hidden objects in 3D space is an intriguing one. You could potentially craft a game around it where you had to find all sorts of items placed in your local town or city.
How can you create a sense of urgency to increase sales?
Well, the first thing I’d do is try to get people to sign up for updates on your game. Should people pre-order the game? Offer exclusive content like weapon skins or boosts if they purchase before release. If you could also create a community around your game, that would be great too; something like an active forum where players can discuss their favorite characters, theories about what happens next in the story and all of the latest news pertaining to updates etc. Get the best custom pre-roll packaging from kraft boxes wholesale.
How can you make it, so players don’t feel overwhelmed after playing for 5 minutes?
Make sure each scene has only one puzzle or objective at a time. Don’t make them too challenging either; start off easy and allow players to become accustomed to how everything works prior to increasing the difficulty.